About Us

Firstly thank you for visiting our store

Doobys Nails began with Hayley making false nails in 2010 and we haven’t stopped making them since. Initially starting as a small hobby out of work hours for one girl, we have gone from Ebay, Etsy, Not on the High Stree, Market Stalls, Amazonand now we are so busy we are able to come away from all those we have our own online shop and Doobys Nails has now grown beyond expectations to a huge team based all over the world bringing you thousands of options of falsies

What is our mission ? When we started out 12 years ago falsies where not as diverse as they are today. When we began we had one shape, short square. Which we would hand cut into stiletto, so we had 2 shapes, short square and stiletto. We now have over 20 shapes in store all manufactured for us. Everyone wants their nails completely different and that is what we are here for.

Doobys Nails Big Moments?

2010

After work hours and weekends nails would be made by Hayley, photographed and put onto Ebay to sell. The “Cha Ching’ sale noise was a huge moment in the household. (I had 10 sets in store and it took me 2 weeks to sell my first set)

2012

After being made redundant due to a company closing Hayley ploughed all her redundancy money into stock for Doobys Nails and recruited mom & dad.

2013

As orders began to build up we recruited nail technicians from across the world and in the UK to help with creating sets and packaging.

We also joined Etsy and Not on The High Street to grow the business bigger.

2015

We hit 400,000 Instagram followers.

We where lucky enough to come off Etsy and NOTH and only have our items for sale on our website and have a team of 23 staff helping to paint, file, box, post and package your orders to go all over the world.

We had our own custom boxes made with the DOOBYS NAILS logo on the lid. We used to order 240 at a time and our first order was for 10,000. Super scary

2018

We started wholesale for salons and supplied many boutiques, spa’s and salons across the world. Mainly the Middle East.

17th September 2018 due to excess company growth we became a Limited company and VAT registered.

2020

Due to having such a big team we where able to change the whole shop to READY TO SHIP. Meaning all sets will be shipped the same day (orders before 5pm)

COVID hit and although we became super busy we managed to recruit 18 local nail technicians to help keep up with demand. also keeping them busy.

2021

We purchased a Franking machine (We named him FRANK) All our post was now processed in the salon and packaged into Royal Mail bags and collected by Royal Mail every evening from the salon.

Future Plans

We would love to keep bringing you new designs and styles. We are hoping to get some sets out to models so we have a more diverse range of models in store. This has been a struggle with COVID but we will get to it.

Thank you for reading our company timeline and although it has been a long hard journey with many ups and downs anything is possible so stick at it and you will reach your goals.

💅We've been around 15 years, but you might not have seen us all over social media or TikTok – and here’s why✨

We’re one of the few beauty brands that pays zero for advertising. We don’t ask influencers to pretend they love our products, and we don’t pay for ads to push our nails into your feed. Over the past 15 years, we’ve shipped over 114,000 sets, gain 400,000 Instagram followers all through genuine word-of-mouth. So if you see an influencer rocking our nails 'its because they love them'

Our growth is built on real customers who love what we do—and that speaks volumes. 💅✨

Thank you or your support over the last 15 years!

Doobys Nails💖

Our Story — From One Girl to a Global Team

When I first started Doobys Nails 15 years ago, the world of false nails was pretty different. Stiletto nails were practically unheard of, and my dad and I would spend countless evenings cutting each nail by hand, transforming short square nails into pointed stiletto shapes. We had no idea then that pointy nails would eventually become a massive trend — and now, they’re manufactured for us.

It all began with me, just one girl, working out of my spare time and selling on eBay. I remember those early days so clearly. Every time a sale came through, the "Cha Ching!" sound would go off on our iPad tablet, and the whole family would jump in excitement. There were only a few sets in the shop back then, and it would take me weeks to sell my first 10 sets. It felt like a small victory every time.

From Hobby to Business: The Family Journey

As our little hobby turned into something much bigger, the whole family jumped in to help. I recruited my parents, and together we worked hard to keep up with demand. Every part of the process was done by hand — from painting to filing, boxing, and packaging. As we expanded, we were lucky enough to add a small team of talented individuals who now help us continue to deliver the same high-quality sets to our customers worldwide. We proudly ship our sets from salons and spas in Qatar to our regular customers in the USA and beyond.

Business has been a whirlwind, to say the least. We're constantly keeping up with new trends — one moment, the longest nails are all the rage, and the next, it's the shortest styles. From viral posts on Instagram to navigating the world of TikTok, it’s an ever-changing landscape. But that's what makes it exciting!

The Hard Work Behind the Scenes

Running a business isn’t easy, and it’s definitely not without its challenges. But when you’re passionate about something, you find a way to make it work. The journey hasn’t always been smooth, but I’ve learned that with persistence and dedication, anything is possible.

Today, Doobys Nails has grown far beyond what I ever imagined. We now have a team that helps us paint, file, box, package, and post orders every day. While the business has evolved and changed over the years, one thing has remained the same — our commitment to creating high-quality, beautifully crafted false nails that make you feel amazing.

Our Commitment to You

We’re constantly innovating, adapting, and keeping up with trends to bring you the best nails possible. It's hard work, but it’s incredibly rewarding. If there’s one thing I’ve learned over the years, it’s that when you put your heart and soul into something you're truly passionate about, anything is achievable.

Thank you for being part of our journey over the last 15 years. We’re so grateful for your support, and we can’t wait to keep bringing you new designs, styles, and looks that make you feel fabulous.

About us