Our Story — From One Girl to a Global Team
When I first started Doobys Nails 15 years ago, the world of false nails was pretty different. Stiletto nails were practically unheard of, and my dad and I would spend countless evenings cutting each nail by hand, transforming short square nails into pointed stiletto shapes. We had no idea then that pointy nails would eventually become a massive trend — and now, they’re manufactured for us.
It all began with me, just one girl, working out of my spare time and selling on eBay. I remember those early days so clearly. Every time a sale came through, the "Cha Ching!" sound would go off on our iPad tablet, and the whole family would jump in excitement. There were only a few sets in the shop back then, and it would take me weeks to sell my first 10 sets. It felt like a small victory every time.